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Sonny Oram is the founder of Qwear and a leading voice in the queer fashion movement. For over a decade, he has been documenting, writing about, and experimenting with queer fashion, amplifying the voices and stories of LGBTQIA+ individuals. His expertise has been featured in major media outlets like HuffPost, BuzzFeed, Design*Sponge, and QTYPE Magazine, and he spoke at South by Southwest for the first official queer fashion panel in 2016.
Through Qwear, Sonny has launched powerful campaigns, including #ThisIsWhatAsexualLooksLike with Yasmin Benoit, and continues to create spaces for underrepresented communities to be seen. He also utilizes search engine optimization (SEO) techniques to bring more diversity to online search results, ensuring that terms like “androgynous style,” “bisexual style,” and “asexual” reflect a broader range of experiences.
Sonny is also the author of the foreword for Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century (Bloomsbury Academic, 2025).